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Russia’s Alcohol Industry: Challenges and Opportunities
A US$40 bln market. The total value of the alcoholic beverage market is estimated at US$40 bln, with beer sales at approximately US$15 bln (38%).
Substantial black market. Illegal products accounted for 38% of the alcohol market and up to 50% of vodka sales in 2016.
Beer sales fell 40% since 2008. Sales of alcoholic beverages have been declining since 2008. Beer sales have fallen 40% in that period. Last year beer sales fell 3% and a 4% drop is expected this year. The market is, however, close to leveling off as the economy pulls out of recession and heads into sustainable, if modest, annual growth.