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Retail e-commerce in Russia February 2019
E-commerce strong growth continues. Retail e-commerce sales in
Russia grew by 20% in 2017 and by 19% to nearly US$18 billion in
Market is still underdeveloped. The Russian e-commerce market
still lags: in 2018, 12% of retail sales globally were made online
(China: 16%, UK 14.5%, Germany 8.4%), compared with just 3% in
So, scope for growth? Growth rates over the next five years are
forecast to be in the high teens, percentage wise, per annum, with
15% growth being the consensus figure for 2019.
Russian e-Commerce: Robust Growth Continues
Russia: Large market and fast growth. Total e-commerce sales volumes in 2017 exceeded RUB1,100 billion (US$18.5 bln), up from only RUB200 million in 2010.
But a lot of room for further growth. In 2017, e-commerce sales were approximately 3.9% of total retail sales, compared with 12-14% in markets such as the UK and Germany.